It seems to me that if you keep running the same boring messages about flight safety at the begining of flights, people will tend to not pay attention (with the notable exception of my wife). If you, however, take the time to think about and creatively produce a Glee musical version of the flight safety video, well people watch it on t he internet!
Kudos to Virgin America for the fun video!
Tip of the Hat to OneMileAtATime